10 reason why the Sony A7RIII may be my Camera of the Year for 2017

10 reason why the Sony A7RIII may be my Camera of the Year for 2017

By Steve Huff

Yes, it is the newest camera causing eyeball pops from some photo enthusiasts. The Sony train continues down the track on its way to digital imaging domination and with the latest release, the A7RIII, Sony shows no signs at all of slowing down the train. It has been 2 years and 3 months since the A7RII was released and I used that A7RII for 2 years straight, proclaiming it my most used camera of 2017. If you missed that video I made about my love for the A7RII a couple years after use, see it below:

My video on the previous gen A7RII – 10 reasons why it was my most used camera

As for the follow up, while I only had hands on for half a day, what I discovered was that this may be the best follow up camera I have ever reviewed. Just being 100% honest from the heart as I know of NO high res 35mm camera, NONE, that can do what the A7RII can do with tech and features. Eye AF works AMAZING on the A7rII just as it does on the A9. AF Tracking is "WOW" when in use for such a high res camera. We ave the 5 Axis IS which has been improved, the high res EVF of the A9 flagship and things that one can not get from a DSLR such as a Nikon D850.

Many are comparing it to the D850 and for me it is no contest because I do not shoot or buy DSLRs anymore, so for me, the 850 is out. The Nikon is probably (and according to some I truly respect) Nikons BEST digital DSLR ever. That's saying a lot as Nikon has had some memorable camera models. The D850 seems like THE Nikon to get I you want a full frame DSLR. No question about it. It seems Canon has been lagging behind in tech as many I speak with in the camera industry today talk down Canon, yet talk up Nikon. Sony is also gaining massive respect lately as well. When I started reviewing Sony gear, most out there dismissed it. Today, Sony is taken seriously due to what they have accomplished in the digital imaging world. For me, it all started with the NEX-7 as that is when I truly saw the reality of Sony's dedication to photography. It grew and grew and today we have some amazing options within the Sony realm and for mirrorless in general.

A7RIII and 40 f/1.2 Voigtlander E mount

The Sony A7SII, A7RII and now A7RIII and A9 are by far, for me, the best mirrorless cameras created by Sony.

To clear up some internet chatter that some trolls make, no, Sony does not release new upgrades every six months. It seems their upgrade path is around 2 – 21/2 years. It has been 2 years and 3 months since the A7RII. It seems next up should be the A7SIII. As for the A9, will it ever get an "R" model? I think yes, but I also think it could be a year off or more. I am not really sure though.

Many ask me about the RX1R series. I also feel that another one of those may not be coming. I could be wrong but I see Sony sticking with what is selling and doing well for them, and that would be the A7 and A9 series as well as lenses for the system. With the new 400 f/2.8 announced for a summer 2018 release, we can see they are pushing ahead full steam with those telephoto lenses which is the one weak spot in the current lens lines up. But look at how many lenses we now have for our Sony cameras. Amazing for such a short time.

Close to a full 100% crop here – A7RII and 24-105 G. This shot was underexposed and dark. I pulled out the shadows here just using the mid level JPEG!

Going back to the new A7RIII, it really is fantastic and yes, it has been improved in so many ways from speed to battery to usability to DR and IQ. Here are my 10 reasons why this camera is shaping up to be the best of the year for me in 2017.

My 10 Reasons why this just may be my Camera of the Year for 2017

It now has the A9 AF algorithms.  – While not full on A9 speed for AF, it uses the same A9 Algorithms which boost the A7RIII AF speeds in all areas (continuous, tracking, single shot) by more than double over the A7RII. I have used it, tested it and shot with it and yes, it is FAST. Not quite as snappy as my A9 but fast. For the 42MP sensor, I can see no one complaining about AF speed. It seems faster than my EM1 MKII.

The new Battery System ROCKS. Sure, there are other mirrorless cameras with good batteries. The EM1 MKII is one but Sony has always lagged in this area and they have officially caught up with the A9 and now A7RIII. The new Z batteries are astonishing and give so much more life than the old batteries. I speak with many who shoot the A9 and have shot the A7RII and some get 2k images from a single battery. I own three batteries for my A9 and never ever have I had to dip in to use the 3rd.

The EVF is from the A9, which is $4500. The A7RIII is $3199 yet offers much of what I love about the A9. The EVF is one of them. Bright, crisp and while my fave EVF is still in the Leica SL, the A7RIII blows past the Leica SL for IQ and tech and the EVF here is just under that one in the SL. It's GREAT and a welcome improvement over the previous model.

The EYE AF is AMAZING! I never used it that much but with the A7RIII test I did and was wowed over and over. If you use the camera correctly and keep it on the subject/model that EYE AF will stick to the eye and this means if you shoot with say and 85 1.4 at 1.4, you will have focus on the eye. No DSLR does this that I know of and yes, it works VERY well. On the A7RIII and A9, Eye AF is remarkable.

The Extended DR. Shoot at base ISO and you will enjoy 15 stops of dynamic range. I have had a taste of this with the Hasselblad X1D and became addicted to it When you have massive DR, working on your files in RAW is a treat. The A7RII now goes from 14 stops to 15. THIS is good.

Dual SD Card Slots. SO many wanted this, and now it is here. While this is still the same A7RII shell for the most part it has been modified to implement the new battery and SD slots. There is not much Sony did not think of here.

5 Axis IS inside. This has now been enhanced as well to offer 5.5 stops of stabilization. No DSLR has this!

SO many lenses to choose from. Sony E Mount which now offers TONS of lenses. Leica M, Nikon, Canon and third part E mount from various manufacturers. We have SO many lenses we can use now. I can see myself with my A9 for my video work and an A7RIII using a Canon 50 L, Leica M mount lenses, a couple great G masters and a Voigtlander E mount or two. The versatility is FANTASTIC.

Silent shutter options, so yes, we can shoot silently.

Finally add in the touch LCD, the Sensor which has proven itself over and over and now has improvements in its performance, the 14 bit color depth, and the deep custom options of the controls and the A7RIII AND the new Pixel Shifting tech that is there for when you want the ultimate in detail and performance from tripod shots…well, I can think of no camera like it besides the A9, and even the A9 can not do all the A7RIII does (High Res). The A9 is still the flagship camera in the Sony lineup but for some, this A7RIII will be the flagship.

All with the A7RIII – Exif is embedded. Third shot has filters applied, and some PP. Last shot converted to B&W

This A7RIII is incredible guys, and a huge step up from what has come before it in the Sony line up. If I had the A7R or RII I would personally not hesitate to upgrade due to the speed enhancements and what Sony has brought over from the A9. BUT, BUT!!!! If all you care about is IQ, keep the A7RII. If all of the other new enhancements do not interest you (battery, eve, card slots, touch LCD, etc) then no need to upgrade. The A7RII is still a killer camera and can be had for a deal right now. IN fact, you can now get an INSANE deal on a new a7RII package with accessories. See it here at Amazon. 

You can pre order the A7RIII now at Amazon and B&H Photo at the links below. It will ship starting November 30th, just about a month away!

Pre Order the A7RIII at B&H Photo HERE

Pre-Order the A7RIII at Amazon (Prime from Amazon) HERE

Pre Order the new 24-105 F/4 G Lens at B&H Photo HERE, Amazon HERE

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Source: 10 reason why the Sony A7RIII may be my Camera of the Year for 2017

Comparison: 4K 60fps video shot on iPhone 8 Plus vs. Panasonic's Lumix GH5 mirrorless camera

 

Video

With iPhone 8 and 8 Plus, Apple introduced the ability to capture 4K video at 60 frames per second, a major accomplishment for such a small device, but how does the compact lens and camera module fare against a proper prosumer rig? AppleInsider takes a closer look by pitting iPhone 8 Plus against Panasonic's GH5 mirrorless camera.

For reviews, news, tips, features and more, subscribe to AppleInsider on YouTube.

Source: Comparison: 4K 60fps video shot on iPhone 8 Plus vs. Panasonic's Lumix GH5 mirrorless camera

Sony A7R Mk. III Camera

The Sony A7R Mk. III Camera Marries High Resolution and High Speed

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Source: Sony A7R Mk. III Camera

Sony Alpha A7R III Camera

Revealing their new A7R III mirrorless camera, Sony once again has set a new standard for photography equipment. Here, the new iteration brings with it much of the same technology featured in the A9 but at a more affordable price (relatively speaking of course).

Nevertheless, this camera clearly means business. It comes equipped with a 42.4 MP back-illuminated Exmor R CMOS sensor with a gapless on-chip lens design, an all-new LSI and upgraded Bionz x-processing engine to take processing speed to the next level, and an advanced hybrid AF system complete with 399 focal-plane phase-detection AF points and 425 contrast AF points. Combined, this tech results in a camera that delivers outstanding performance in low light, and focus acquisition nearly twice as fast as the A9. You can also shoot up to 10 fps via its high-speed-shooting functionality and beautiful 4K HDR video while enjoying super quick transfer capability thanks to the A7R's USB 3.1 connectivity.

Purchase: $3,200

Source: Sony Alpha A7R III Camera

The medium format Hasselblad X1D is the highest rated camera on DxOMark

After the Nikon D850 became the highest rated camera on DxOMark with a score of 100, the sensor testing and software company promised to start reviewing medium format cameras again very soon. Today, they fulfilled that promise and unseated the former-champion Nikon D850 all in one fell swoop.

The new DxOMark champion is the mirrorless medium-format Hasselblad X1D-50c, which came "crashing through the 100-point barrier" with an overall sensor score of 102.

"The X1D-50c excels in all three of our measurement categories, achieving either the top-ranked or a podium position result in each," explains DxOMark. In fact, the camera received the highest Low-Light ISO score DxO has ever doled out, and it ties for 1st place with the Nikon D850 in the Color Depth category.

You can read the full review and dive into the results on the DxOMark website, but here's a snippet from the Conclusion for you TL;DR types:

Image quality on the Hasselblad X1D-50c is outstanding, crashing through the 100-point barrier to become the highest-scoring commercially-available sensor we've tested. At 102 points overall, it also achieves either the best, or very close to the best results for both color depth and dynamic range. Combine that with its 50Mp resolution and mirrorless design, all packaged at a more realistic price tag, the X1D-50c starts to look like a tantalizing prospect.

After the Nikon D850 became the highest rated camera on DxOMark with a score of 100, the sensor testing and software company promised to start reviewing medium format cameras again very soon. Today, they fulfilled that promise and unseated the former-champion Nikon D850 all in one fell swoop.

The new DxOMark champion is the mirrorless medium-format Hasselblad X1D-50c, which came "crashing through the 100-point barrier" with an overall sensor score of 102.

"The X1D-50c excels in all three of our measurement categories, achieving either the top-ranked or a podium position result in each," explains DxOMark. In fact, the camera received the highest Low-Light ISO score DxO has ever doled out, and it ties for 1st place with the Nikon D850 in the Color Depth category.

You can read the full review and dive into the results on the DxOMark website, but here's a snippet from the Conclusion for you TL;DR types:

Image quality on the Hasselblad X1D-50c is outstanding, crashing through the 100-point barrier to become the highest-scoring commercially-available sensor we've tested. At 102 points overall, it also achieves either the best, or very close to the best results for both color depth and dynamic range. Combine that with its 50Mp resolution and mirrorless design, all packaged at a more realistic price tag, the X1D-50c starts to look like a tantalizing prospect.

Source: The medium format Hasselblad X1D is the highest rated camera on DxOMark

Sony A7R III Brings 42MP Sensor And Blazing Fast 10FPS Shooting In A Full-Frame Mirrorless Camera

Sony has tossed a new mirrorless digital camera into the limelight and the camera is a beast. It's called the A7R III and it has a 35mm full-frame 42.4MP back-illuminated Exmor R CMOS sensor. The sensor uses a gapless, on-chip lens and anti-reflective coating for significantly improved light collection efficiency. The treatment gives the camera high sensitivity and low-noise performance along with a wide dynamic range. 

Sony also fits the camera with a new front-end LSI that is able to double the readout speed of the image sensors. The camera has an updated BIONZ X processing engine that is 1.8 times faster than the processing engine in the outgoing A7R II. All that fancy technology gives the camera an ISO range of 100-3200 that is expandable to ISO 50-102400 for still images. A 15-stop dynamic range at low sensitivity settings is featured.

Sony built in the ability to shoot full 42.4MP images at 10fps with continuous and accurate AF and AE tracking for up to 76 JPEG/RAW images or 28 uncompressed RAW images. When in live view mode the camera can shoot continuously at 8 fps, while 5-axis in-body optical image stabilization helps remove shake from images when shooting fast.

The AF system has 399 focal-plane phase-detection AF points covering about 68% of the image area in horizontal and vertical directions. A7R III users also get 425 contrast AF points, which is 400 points higher than the A7R II. Video recording at up to 4K resolution is possible across the full width of the full-frame image sensor is supported. Full HD video can be recorded at 120fps at up to 100 Mbps. 

Images and video are stored to dual memory slots with one supporting UHS-II SD cards. The Tru-Finder (viewfinder in Sony terms) has 3,686k dots for extreme accuracy. The camera also gets a new software suite and can transfer files to a smartphone, tablet, FTP server, or PC via integrated WiFi.

The Sony A7R III will ship in Europe in November for €3500, or about $4,135. It's not clear when we will see the little beast launch in the States.
Source: Sony A7R III Brings 42MP Sensor And Blazing Fast 10FPS Shooting In A Full-Frame Mirrorless Camera

Sony Alpha 7R III – a 42.4MP, 10fps mirrorless powerhouse

Sony has announced a new flagship high-resolution camera, with a 42.4MP sensor and design features borrowed from the highly-regarded Alpha 9

Sony has revealed the latest update to its high-resolution mirrorless full-frame Alpha 7R range, in the shape of the 42.4MP Alpha 7R II. This new model takes aim squarely at the recent, well-received Nikon D850 by offering a broadly similar specification, but at a slightly lower price.

Aiming to be an accomplished all-rounder suitable for all types of photography, the A7R III combines a 42.4MP back-illuminated full-frame sensor similar to that found in the previous-generation A7R II with Sony's high-speed Bionz X processor and front-end LSI. As a result it can shoot at 10 frames per second with full autofocus tracking, using either its refined, low-vibration mechanical shutter or a silent electronic shutter. Up to 76 JPEGs or 28 uncompressed raws can be shot in a single burst.

Autofocus uses a hybrid system with 399 phase-detection points and 425 contrast-detection points, while the sensitivity range covers ISO 100-32,000 as standard, expandable to ISO 50-102,400. Sony claims its eye-detect AF has also been improved.

Sony has included in-body image stabilisation, but says that due to improved algorithms it will now allow hand-held shooting at shutter speeds 5.5 stops slower than would otherwise be possible; the most effective image stabilisation system yet for a full-frame camera.

For videographers, the Sony A7R III offers a whole raft of features, based around 4K recording that employs full pixel readout with no pixel binning for the highest possible quality footage. A new HLG (Hybrid Log-Gamma) setting allows instant HDR playback on compatible TVs, with no post-processing required.

The body design takes key features from the highly-regarded Alpha 9, with SD twin card slots (one of which is UHS-II compatible), a focus-point selector joystick and AF-on button, and the same excellent 3.69-million-dot electronic viewfinder. The rear screen has also been similarly updated to a 1.44-million-dot unit, now with touch functionality. For power the A7R III uses same larger the NP-FZ100 battery as the A9, with over twice the capacity of the old NP-FW50; it promises 530 shots per charge using the LCD or 650 with the EVF.

Wi-Fi is built for connection to a smartphone or tablet, and there's also high-speed USB-C port for connection to a computer, allowing tethered operation via Sony's new free Imaging Edge software. This software is also needed to process files shot with the new Pixel Shift Multi Shooting mode, which uses the camera's built-in IS system to take four exposures while moving the sensor precisely 1 pixel between each to generate a full-colour sampled image with 169.6MP worth of data. A PC sync flash socket is also onboard for working with studio strobes.

The Sony A7R III is due to go on sale in November 2017, priced at approximately £3,200.

Press release:

Sony's New Full-frame α7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed

 

Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body

35mm Full-Frame 42.4 MP Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing

Continuous Shooting at up to 10 fps with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking

399 phase-detection AF points covering 68% of image area, 425 contrast AF points and approximately 2 times more effective Eye AF

5-axis optical in-body image stabilization with a 5.5 step shutter speed advantage

High Resolution 4K Movie Shooting with full pixel readout and no pixel binning

Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more

Compact, Lightweight body at only 23 oz

Sony today announced an impressive addition to their full-frame mirrorless camera line-up, the α7R III (model ILCE-7RM3).

Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MP back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps with full AF/AE tracking, as well as beautiful image and 4K6 video quality, wide 15-stop dynamic range, high sensitivity with noise reduction of almost a full stop4 and more. With these immense capabilities and a compact, lightweight body, it's an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

A New Level of Image Quality

The 42.4MP high-resolution, back-illuminated Exmor R CMOS image sensor utilises a gapless on-chip lens design and AR (anti-reflective) coating on the surface of the sensor's seal glass to dramatically improve light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range.

Sony's new α7R III also features a new front-end LSI that effectively doubles* the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7R II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 – 32000 (expandable to ISO 50 – 102400 for still images) and massive 15-stop dynamic range at low sensitivity settings. This ensures outstanding overall performance at all settings and in all shooting conditions.

This new full-frame model was built without an optical low pass filter to maximise resolution, while also having the ability to output 14 bit RAW format even when shooting in silent or continuous mode. The camera is equipped with an innovative 5-axis optical image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a 5.5 stepv shutter speed advantage, the world's highest compensation performance for an image stabilisation system. There is also a new low-vibration shutter that reduces vibration and image blur in all modes, including the high speed 10 fps shooting, as well as several advancements in accurate colour reproductions of skin tones.

High-Performance AF and AF/AE Tracking at up to 10 fps

The innovative new α7R III full-frame mirrorless camera is equipped with a refined image processing system that allows it to shoot full 42.4MP images at up to 10 fps with continuous, accurate AF/AE tracking for up to 76 JPEG / RAW images or 28 uncompressed RAW images. This high speed 10 fps mode is available with either a mechanical shutter or a completely silent shooting, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen. These high speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the 'Fn' (Function) and 'Menu' buttons, image playback and several other menus and parameters* including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker function to allow the α7R III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

The upgraded focusing system of the α7R III is comprised of 399 focal-plane phase-detection AF points that cover approximately 68% of the image area in both the horizontal and vertical directions. There is also 425 contrast AF points, an increase of 400 points compared to the α7R II. This advanced system delivers AF acquisition in about half the time as the α7R II in low-light conditions, with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately 2 times more effective, and is available when utilising Sony's A-mount lenses with an adapter.

Additional improvements in focusing flexibility include AF availability in Focus Magnifier mode, focal-plane phase-detection AF support when using A-mount lenses, an 'AF On' button, a multi-selector or 'joystick' for moving focusing points quickly, flexible touch focus functionality and much more.

High Quality 4K for the Video Professionals

The new α7R III is exceptionally capable as a video camera, offering 4K (3840×2160 pixels) video recording across the full width of the full-frame image sensor. When shooting in Super 35mm format, the camera uses full pixel readout without pixel binning to collect 5K of information, oversampling it to produce high quality 4K footage with exceptional detail and depth.

A new HLG (Hybrid Log-Gamma) is available on the α7R III that supports an Instant HDR workflow, allowing HDR (HLG) compatible TV's to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility. The camera can also record Full HD at 120 fps at up to 100 Mbpsvi, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

Build, Design and Customisation for Professionals

Sony's newest full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well, as the new camera utilises Sony's Z series battery that have approximately 2.2 times the capacity of the W series battery utilised in the α7R II.

The α7R III features an upgraded high-resolution, high-luminance Quad-VGA OLED Tru-Finder™ with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The Tru-Finder, also found in the acclaimed Sony α9 camera, utilises a ZEISS® T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt. It also has a customisable frame rate, with options of either 50 fps or 100 fps to best match the action. The LCD screen has been upgraded as well, with a resolution of 1.44M dots and WhiteMagic™ technology that improves viewing in bright, outdoor conditions. "Standard" or "High" display quality settings are also available for both the viewfinder and monitor as well. "High" takes advantage of the large amount of data read from the 42.4MP sensor to provide extra fine viewfinder and monitor displays for a more natural view.

The new camera also offers a multi-selector joystick that provides a fast, efficient way to shift focus points, as well as an 'AF ON' button to activate autofocus when shooting stills or movies.

The new α7R III allows for convenient transfer of files to a smartphone, tablet, computer or FTP server via Wi-Fi®, while also including a sync terminal, enabling external flash units and cables to be connected directly for convenient flash sync. A SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal is also available for increased flexibility in power supply or connected accessories, as well as a faster image transfer speed when connected to a PC.

New "Imaging Edge" Software Suite and Pixel Shift Multi Shooting Mode

New with the α7R III is a software suite called "Imaging Edge" that extends the creative capabilities of the entire shooting process – from pre-processing to post-processing.   "Imaging Edge" provides three PC applications called 'Remote', 'Viewer' and 'Edit', available for free download, which support live-view PC remote shooting and RAW development.

Also making its debut on the versatile α7R III is a new Pixel Shift Multi Shooting mode, which takes full advantage of the advanced 5-axis optical in-body stabilisation to create beautiful true-to-life, super-high resolution composite images. In this mode, the camera precisely shifts the sensor in 1-pixel increments to capture four separate pixel-shifted images containing a total of approximately 169.6 MP* of image data. These four images can be composited together and processed utilising the new "Imaging Edge" software suite. This ultimately results in a still image with overwhelming resolution and an unprecedented level of colour accuracy, and is ideal for photographing architecture, art or any other still life photography subject with many intricate details and colours.

Pricing and Availability

The Sony α7R III Full-frame Interchangeable Lens Camera will ship in Europe in November 2017, priced at approximately £3,200.

Source: Sony Alpha 7R III – a 42.4MP, 10fps mirrorless powerhouse

Sigma announces the development of a new 16mm f/1.4 DC DN Contemporary mirrorless lens

Sigma officially announced the development of the new 16mm f/1.4 DC DN Contemporary mirrorless lens for Sony E-mount and Micro Four Thirds. The release date and price are TBD. The lens hood will be available as an accessory (LH716-01).

In addition to the new 16mm f/1.4 and the already existing 30mm f/1.4 DC DN Contemporary, Sigma is also planning to release another middle telephoto lens for Sony E-mount and MFT:

Lens design, MTF chart and full press release:

Development of SIGMA 16mm F1.4 DC DN | Contemporary

The SIGMA Corporation is pleased to announce the development of a new high-performance, large-diameter wide-angle lens, SIGMA 16mm F1.4 DC DN | Contemporary.

This is the world's first interchangeable lens for mirrorless Sony E-mount cameras in the APS-C format to offer a 24mm focal length (35mm equivalent) and F1.4 brightness. This is the large-diameter wide-angle lens for which mirrorless camera users have been waiting.

With an optical system that rivals that of interchangeable lenses for full-size SLRs, the lens features a wide variety of high-tech optical elements. SIGMA has crafted a lens that leverages optical aberration minimization via the in-camera digital correction. This lens effectively minimizes optical aberrations and offers superb resolution at wide-open aperture and throughout the aperture range. The optical design and stepping motor deliver smooth autofocus during video shooting, while the mount features special sealing creating a dust- and splash-proof design.

Additional information can be found here.

Like the new Sigma Facebook page and join the Sigma Facebook group.

Source: Sigma announces the development of a new 16mm f/1.4 DC DN Contemporary mirrorless lens

These Are the Features That Will Make Cameras Amazing in the Next Few Years

Our cameras are pretty amazing tools. Compared to just a short few years ago, their capabilities are immense. Although it might not seem like it, there are still plenty of areas where our cameras could be improved. We might look at our images and think there is little room for improvement technically. However, think back a few years, and you were probably saying the same thing. However, our image quality is demonstrably better today than five years ago. So what are the things that could be improved in the next generation of cameras?

Dynamic range is one of the biggest things that can be improved. This is particularly true with smaller sensors but also pertinent to full frame cameras. Modern cameras can reproduce between 11-14 stops of dynamic range. A pretty high figure but a long way to go before it matches our own vision.Dynamic range is a technology that certainly improves with each generation of camera. Recent advances have introduced software improvements as well as hardware to help us get the maximum dynamic range. It could be that faster processors and advanced software will be the key to improving dynamic range in the future.

Low Light Performance

Another key area for improvement, low light performance is important to many of us. Again massive strides have been made. However, these have generally been limited to larger sensors cameras such as the Nikon, Canon and Sony full frame machines. APS-C and m43 sensors have improved but are not yet competing with full frame. The problem is pixel density. To keep up with demand for higher resolutions, pixels need to be closer and closer together. This is proving challenging for the sensor manufacturers. They have find a happy medium between noise reduction and resolution. Like dynamic range this is more likely to be improved using software rather than hardware.

There is still plenty of scope for low light improvement. By Nick Rice

Write speeds are tremendous compared to a short few years ago, but they could be better. The reason is that more and more of us prefer to shoot RAW. With increased resolution RAW file sizes are becoming huge and our cameras struggle to process these files. This is especially true when we are shooting in fast continuous modes.

Whilst our camera might rattle of continuous Jpegs at 12 frames per second for dozens of shots, switch to RAW and this soon slows down. Not only that, the buffer can take much longer to clear with RAWs.Improved write speeds will depend not only on the camera manufacturers finding faster ways to write files but also memory card companies improving the capabilities of their flash memory.

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This is the big challenge for mirrorless cameras at the moment. Whilst DSLRs have incredible battery life, the mirrorless equivalents struggle. This is due to their increased power consumption, electronic viewfinders being the main culprit, and smaller size, hence smaller batteries.Given the rapid improvements in battery technology over recent years, I am sure we will soon start to see mirrorless cameras lasting the same number of shots as their DSLR equivalents.

The area in which auto focus could best be improved is perhaps artificial intelligence. Today's focusing systems are incredibly rapid, but they sometimes fall flat on moving subjects. A.I. would improve the way focusing systems predict movement, especially erratic movement of subjects.Another area where focus could be improved is in low light and low contrast situations. These are particularly weak areas for current focussing systems.

Resolution is an interesting one as it is possibly more driven by consumer demand than practical applications. Whilst professionals might require ultra high resolution for commercial work, the vast majority of prosumers do not need it. Yet, for some reason resolution has always been the marker of technological improvement in digital cameras. This improved resolution is often at the expense of image noise at higher ISOs.

The increasing addition of IBIS or in-body image stabilisation to cameras demonstrates that the manufacturers are taking this very seriously as a technological advance. Some companies now have cameras that have dual stabilisations systems, in body and on lens that work together.The improvement in this technology is driven both by the increasing demand for video and the technological hurdles of increased resolution and image noise. The later being countered by the ability to hand hold the camera at much lower ISOs.

Camera stabilisation is another key improvement. By Riley Kamin er

Technology in photography is increasing at a rapid rate, yet the above issues are likely to be the biggest areas for improvement for several years ahead. What are the technological advances you would most like to see in your future cameras?

Source: These Are the Features That Will Make Cameras Amazing in the Next Few Years

Top 4 Full-Frame Cameras: Get to Know Your Choices

Top 4 Full-Frame Cameras: Get to Know Your Choices www.sleeklens.com

During my experience in photography, I have had the privilege of working with so many amazing cameras. This helped me to determine the brands I like as well as what I particularly look for in a DSLR. In this article, I will be giving you some of my personal preferences as well as the drawbacks of each camera. Most of these full-frame cameras carry a price tag that speaks for what you are getting and others may seem a bit overpriced but none the less these are some pretty great cameras, so let's begin.

There's no doubt I'm a huge Canon fan if you've read some of my previous articles, so it's only right I start off with one of my personal favorites. The Canon EOS 5D is a monster of a full-frame camera and has so much to offer. When I first had the chance test it out I was completely blown away by what it could do.

It is equipped with a brilliant 30.4MP Sensor that produced some pretty sharp, high-quality results. The advanced 61-point Autofocus system makes it so much easier when doing things like sports and wildlife photography. If you think that was all then you're in for a delightful awakening as it also has 4k video capability and a touchscreen friendly 3.2-inch screen display for your videography and photography pleasure. Even after all I've mentioned there is still more in this camera you simply have to find out for yourself. This camera is hands down one of the greatest Canon DSLRs I've worked with.

This could probably be considered the arch nemesis of the Canon EOS 5D Mark IV as it definitely gives it a run for its money. I'm sure a lot of Nikon fans are jumping in their seat right now but I must admit this is a pretty awesome camera. With a price tag of just about $300 below the price of the Canon 5D, Nikon already made a step in the right direction.

This Full-frame camera offers a whopping 36. 3MP sensor with overwhelming detail and edge to edge sharpness. This camera definitely gave canon some competition but fell short on just a few things such as the 51-point AF system. Even though it's a lot less than what the Canon 5D Mark IV has to offer, it still works pretty well in difficult focusing situations. The video quality isn't bad but stops at 1080p in comparison to what the 5D Mark IV had to offer, that's also step-down. It is definitely a fantastic DSLR and if you're a huge fan of Nikon cameras, you can't lose with this in your camera bag.

I couldn't forget our friends at Sony as they are slowly but surely making a powerful impact in the world of full-frame and mirrorless cameras. After my experiences with the Sony a9, I must say that Canon and Nikon better keep their eyes open because Sony is prepared to give them a run for their money and more. The Sony Alpha A99 II is equipped with a 42.2 megapixel full-frame CMOS sensor that no doubt blows the Canon 5D Mark IV and Nikon D810 on the water when it comes to image quality and edge to edge sharpness. I was practically shocked once I did a few test shots and saw the results I got back.

Its Autofocus system has about 399-points. This means that this camera has pretty superb AF system which works to your advantage when it comes to both sport and wildlife photography. The images produced from this machine will literally blow you away. Of course, it excels in video which is what most Sony cameras these days are known for with its 4K movie capability. One of the drawbacks I noticed with this camera is how long the batteries last. Sadly after a full charge, you only get a few hours of battery life if you're shooting 4K video. If you're shooting strictly images then you may have a bit more time but be sure at least have an extra battery on your person. It rings in with a price tag of just about $1000 USD more than its competitors that I've mentioned.

Another one of my personal favorites, not because it's a Canon but also for its size. I personally have big hands so having a camera that actually feels like a quality product gets me excited to get to work and take some images. The EOS-1D X Mark II is like the Batmobile of canon cameras. It offers a regular 20.2 megapixel full-frame CMOS sensor which provides pretty great quality shots but is a bit disappointing compared to what you experience with the Canon EOS 5d Mark IV. Still great for Sports and Wildlife photography, as it offers a burst of 14 frames per second which to me is pretty helpful when it comes to anything that involves action. Its video quality is up to standard with its competitors at sony providing a crisp 4K quality. Its counterpart, the Nikon 5D offers pretty much similar features so for all Nikon lovers, you were not forgotten.

Please also note that there's another interesting option to look at on the Pentax K-1, another full-frame beast.

I truly hope this article has helped you to choose a full-frame DSLR to your liking. Until next time, we appreciate you stopping by.

Rating: 3.00 based on 3 Ratings

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Michael Moodie is a Freelance Photographer and Photojournalist. He Enjoys Lifestyle Photography and Traveling while doing all things creative!

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Source: Top 4 Full-Frame Cameras: Get to Know Your Choices

Canon PowerShot G1 X Mark III puts a DSLR in a Compact Camera

The newly-announced Canon PowerShot G1 X Mark III is a new step for Canon with the flagship of its G-series line checking all the boxes of a DSLR in a very compact package. The 15-45mm lens offers a 24-72mm equivalent field of view on the APS-C format sensor with a variable aperture starting at a bright f/2.8 on the wide end.

The G1 X Mark III also has Canon's highly regarded Dual Pixel CMOS AF, which provides solid performance for still image and video capture. It has a reasonable sensitivity range of ISO 100-25,600, which is also comparable to entry-level DSLRs like the recent entries in the Canon Rebel series. Throw in 1080/60p video capture and 7fps still shooting with AF tracking and you have a respectable imaging machine in your hands.

Canon PowerShot G1 X Mark III

24.2MP APS-C CMOS Sensor

DIGIC 7 Image Processor

24-72mm f/2.8-5.6 Lens (35mm Equivalent)

Built-In Electronic Viewfinder

3.0″ Vari-Angle Touchscreen LCD

Full HD 1080p Video Recording at 60 fps

Dual Pixel CMOS AF, Image Stabilizer

ISO 25600, 9 fps Continuous Shooting

Built-In Wi-Fi with NFC, Bluetooth

Dust- and Water-Resistant Construction

The G1 X Mark III looks like a reasonable option for those interested in mirrorless cameras like the Canon EOS M line but would rather not fuss with the interchangeable lenses. It stacks up nicely against similar mirrorless options, including their respective kit lenses. Of course, price is at a premium at $1299 and it should be available in November 2017. Check it out here at B&H Photo.

Source: Canon PowerShot G1 X Mark III puts a DSLR in a Compact Camera

The Leica Thambar lens brings a classic soft-focus look to digital cameras

Why it matters to you

While most modern lenses aim for sharpness, the Leica Thumbar is focused on bringing a soft-film look to digital bodies.

While most lens manufacturers aim for maximum sharpness, Lecia's newly revived lens takes an opposite approach. On Tuesday, October 17, Leica announced the Thambar-M 90mm f/2.2, a modern remake of a classic 1935 lens that is designed to re-create the signature soft-focus aesthetic that the lens produced when paired with film bodies on Leica M digital cameras.

Leica said the classic Thambar was known for the bokeh and soft focus, two effects that can't be perfectly imitated in digital post-processing. The re-made Thambar keeps that look by intentionally under-correcting the lens pieces, an effect that Leica says creates a romantic, narrative feel to the image and one that works particularly well with portraits. That soft focus effect is most discernible at the lens' widest apertures, while stepping down reduces the effect, allowing photographers to control the intensity of that soft focus.

The classic design of the original is almost entirely re-created for the modern version, Leica said. The re-make keeps the proportions, engravings and black finish while a few minor adjustments help the lens blend more naturally into the company's modern line-up for the M mirrorless camera line. A new coating on the lens surface helps extend the lens' lifespan, the company said. The lens is even shipping with a brown leather case inspired from the original.

"The name Thambar has always been preceded by the adjective 'legendary' — rightly so," said Dr. Andreas Kaufmann, majority shareholder and chairman of the supervisory board of Leica Camera. "It portrays people with a wonderful aura, in a romantic way — but landscapes too are raised to a higher, incomparably aesthetic plane. The addition of a new incarnation of this classic lens to our selection of vintage lenses was one of our greatest wishes – to my great delight, this wish has now been fulfilled."

Despite being a classic remake, the company says the new Thumbar still follows Leica's strict quality criteria. The lens hood, ring, and front and rear caps are constructed with metal. The lens weighs just over a pound.

Leica isn't alone in bringing back traditional lenses — lenses from Voigtlander, Glaukar, and the Oprema Biotar are among the recently revived, as well as the Leica Summaron-M.

The Leica Thambar-M 90mm f/2.2 lens will go on sale in mid-November at Leica authorized stores and dealers. Pricing details have not yet been announced. The camera is designed for use with Leica M bodies, excluding the M8 series.

Source: The Leica Thambar lens brings a classic soft-focus look to digital cameras

Fujifilm Targets Half of India's Mirrorless Camera Market

FUJIFILM Holdings Corporation FUJIY is eyeing to capture almost half of India's mirrorless camera market over the next two years.

"India has always followed the worldwide trends in photography, where share of mirrorless is increasing and by 2020, higher share is expected", stated Yasunobu Nishiyama, Fujifilm India Manager. The company's cameras are currently equipped with an assortment of 25 lenses and it is adding almost four new types of lenses each year. Late this August, per the latest VISION2019 program, the company announced its intention to grab the maximum share of the mirrorless camera market in India by the end of fiscal 2020.

Fujifilm Riding High

Over the last three months, Fujifilm's shares yielded a return of 9.6%, as against the 6.9% loss incurred by the industry.

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Notably, this Zacks Rank #1 (Strong Buy) stock currently flaunts a VGM Score of A. You can see the complete list of today's Zacks #1 Rank stocks here.

The company's projected earnings per share growth and sales growth for fiscal 2018 (ending March 2018) are currently pegged at 0.9% and 2.1%, respectively, as against the 29.9% and 3.2% loss assessed to be suffered by the industry. Notably, over the last 60 days, the Zacks Consensus Estimate for the stock moved up 4.2% for fiscal 2018 and 6.7% for fiscal 2019.

On Aug 30, Fujifilm rolled out the VISION2019 program, through which it intends to boost its near-term profitability on the back of increased cash-flow generation, propel growth of prime business domains, and develop new high-margin businesses. On the back of these moves, the company aims to generate revenues worth ¥2,600 billion, operating income of ¥230 billion and net income ¥150 billion in fiscal 2020. Notably, we believe strategic business acquisitions (like the Wako Pure Chemical Industries Ltd. buyout in April 2017) and new operational-efficacy improving programs (such as the Work Style Innovation program) are anticipated to reinforce top- and bottom-line performance in the quarters ahead.  

Mirrorless Camera Trade in India

The Camera & Imaging Products Association's report reveals that the global mirrorless camera market share has doubled from 4% to 9.5% from 2012 through 2015. However, future of this industry is highly dependent on the demand of major emerging countries such as China and India. Notably, the Indian mirrorless-camera market has recorded nearly 300% growth so far, outpacing the gain of all other digital-still camera market in the country.

Fujifilm intends to fortify its Imaging Solution's business by capturing the growing mirrorless camera demand across the globe, especially India. However, we notice that robust growth prospects have triggered the degree of business rivalry within the mirrorless camera market. Companies like Panasonic Corporation, Canon, Inc. CAJ, Sony Corporation SNE, Leica Camera AG, Olympus Corporation and HP Inc. HPQ are some major business rivals of Fujifilm in the mirrorless camera business domain.  

SonyA7R, Sony Alpha NEX-6, Olympus OM D E M1, Fujifilm X-Pro1, Fujifilm X-A1, Fujifilm X-E1 and Panasonic GX7 are some popular mirrorless camera models in the Indian market. Despite high prices, demand for these cameras has been shooting up in India, stemming from the rise in proportion of enthusiastic photographers in the country. Moreover, these premium gadgets are gaining acceptance due to special features such as fast shooting rates, light weight and interchangeable lenses.  

Fujifilm's Strategy

Fujifilm intends to tap greater share of the Indian mirrorless camera demand by promoting its Fuji GFX system and premium range of X Series cameras, going forward. In addition, the company's 4K broadcast lenses are likely to secure sturdy response in the county in the near future.

Fujifilm's Imaging Solutions' revenues improved 9.2% in first-quarter fiscal 2018. The company noted that the upside was driven by robust sales of Fujifilm GFX 50S and X Series mirrorless cameras, like Fujifilm X-T20.

In the VISION2019 program, the company stated that its Imaging Solutions segment will generate roughly ¥380-billion revenues and ¥45-billion operating income by the end of fiscal 2020. We believe its strategy to strengthen the Indian mirrorless camera business is largely in sync with the company's long-term goals.

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Source: Fujifilm Targets Half of India's Mirrorless Camera Market

Canon adds a DSLR-size sensor to its most stylish pocket camera

Canon is taking the image sensor used in its best prosumer camera — the 80D — and putting it in an all new, more portable shooter called the Powershot G1X Mark III. Featuring a built-in 24-72mm, f2.8-5.6 zoom lens, the new camera hits the shelves in November and will cost $1,299.

The G1X Mark III is simultaneously an evolution of the Powershot G1X lineup as well as a spiritual successor to 2015's G5X. The G1X Mark I and II were some of the better slim compacts Canon released in the last half decade, but slim compacts are a much harder sell in this age of abundant and wonderful smartphone cameras.

The G5X, meanwhile, was a slightly smaller but more distinct camera that stood out for its style and feature-heavy approach. It seemed like it was made to satisfy only those customers who wanted as much immediate manual control as could be fit on a compact camera, so much so that it felt like it was destined to be a one-off.

With the G1X Mark III, Canon's ditched the flat profile in favor of that more baroque knob-and-dial style of the G5X, with a few touches of red serving as the only distinguishing features. The company's essentially merged the two compacts while adding in the 80D's 24.2-megapixel APS-C sensor with dual pixel autofocus — an image sensor that Canon is apparently so proud of it's also been used in the M5 and M6 mirrorless cameras as well. (The G1X Mark III uses the same DIGIC 7 image processor, too.)

Borrowing the G5X's slightly smaller metal and plastic frame means the camera is about 150 grams lighter than the G1X Mark II (which weighed 553 grams versus the Mark III's 399). But the new G1X still offers a few notable upgrades over the last one, like an electronic viewfinder, which uses a high resolution 2.36-million dot OLED screen. The G1X Mark III also has a 3-inch LCD touchscreen that flips out and around 270 degrees. (That screen also offers one of my favorite features from the M5, which is the ability to drag your thumb across it to pick an AF point as you look through the viewfinder.)

The G1X Mark III is relatively speedy for a compact. It shoots 7 frames per second with continuous AF or 9 fps without — a far cry from the 24 fps capability of the Sony RX100 V, sure, but plenty fast enough for most people. And it has Wi-Fi, Bluetooth, and NFC.

An ISO range of 100-25,600 means the G1X Mark III should help the camera handle itself well in low light, though it has a shorter zoom range and slower aperture. The G1X Mark II used a 24-120mm lens with a f2.0-3.9 aperture, and so it will take some time to see how much of a difference that tradeoff makes when paired with the new image sensor and processor.

But the most glaring omission is something you've probably already noticed if you've been following Canon closely enough the last few years: no, the G1X Mark III doesn't shoot video in 4K. It tops out at 1080p at 60 frames per second.

Do most (or even many?) people need to shoot 4K video? I think the answer is still, broadly, no. But there are plenty of creative and future-proofing reasons to want to shoot in 4K, both now and across the next few years that it will inevitably take for a G1X Mark IV — or something like it — to be released. Canon's obviously thinks it's fine to slow play 4K in its compacts, mirrorless cameras, and DSLRs under $3,000. But with a $1,299 price tag, it really doesn't seem like it would have been too much to ask on the G1X Mark III.

Source: Canon adds a DSLR-size sensor to its most stylish pocket camera

Fujifilm Australia's knocking up to $1,300 off some of its best cameras and lenses

Fujifilm Australia is rolling out the Christmas discounts super-early this year, with the camera-maker announcing a cashback promotion that could save you up to $1,300, which runs until January 7, 2018. 

The offer includes up to $300 cashback on selected mirrorless cameras and X-series lenses, up to $700 on selected GF-series lenses and up to $1,300 cashback on one of Fujifilm's best medium-format pro cameras when purchased together with a GF-series lens.

To claim the cashback, you'll need to purchase the items from a participating Australian dealer, with a list provided on Fujifilm's Cashback website. 

Once a purchase has been made, buyers can head to the website, fill in their details and add a scanned copy of the tax invoice, then choose how they'd like to receive the money. Fujifilm promises to pay back within 28 days of registration, with claims closing on January 31, 2018.

Go mirrorless

So which cameras are worth buying as part of this promo? Well, the X-T2, as far as we are concerned, is one of the best mirrorless cameras in 2017, with the more entry-level X-T20 ranking at number three in our list. Along with the not-bad X-Pro2, there's up to $300 cashback available starting today.

You can get the X-T2 from CamBuy for $2,189 or from Digital Camera Warehouse for $2,198, then head over to Fujifilm's website and register to get back up to $300 in cash.

For a cheaper option, the silver X-T20 is available at CamBuy for $1,119 and the black X-T20 is $1,129 at CameraPro. 

The X-Pro2 is available at CamBuy for $2,139.

If you've already got one of these Fujifilm cameras, but are jonesing for a new lens, there's up to $700 available in cashback when buying one of the GF series lenses mentioned above, or up to $300 on selected XF series lenses.

For the pros

Professional photographers and the enthusiasts now have the opportunity to bag the Fujifilm GFX 50S plus a lens (choose from the GF23mm, GF45mm, GF63mm, GF110mm, GF120mm and GF32-64mm) in a single purchase to save up to $1,300 during this cashback promotion. Right now, the 51.4MP GFX 50S is $9,888 at CameraPro. 

The GFX 50S features a weather-sealed body, a sensor that's about 1.7x larger than a full-frame camera and a removeable and replaceable EVF, not to mention picture quality that's excellent.

Source: Fujifilm Australia's knocking up to $1,300 off some of its best cameras and lenses

Global Mirrorless Cameras Market 2017 Top Players: SAMSUNG Olympus, Fujifilm, Nikon

Deerfield Beach, FL -- (SBWIRE) -- 10/13/2017 -- The market study on Global Mirrorless Cameras Market 2017 Research Report studies current as well as future aspects of the Mirrorless Cameras Market primarily based upon factors on which the companies compete in the market, key trends and segmentation analysis by Market N Reports. This report covers each side of the worldwide market, ranging from the fundamental market info and advancing more to varied important criteria, based on that, the Mirrorless Cameras market is segmented. Mirrorless Cameras industry research report analyzes, tracks, and presents the global market size of the major players in every region around the world. Furthermore, the report provides data of the leading market players in the Mirrorless Cameras market.

Global Mirrorless Cameras market competition by top manufacturers/players, with sales volume, Price, revenue (Million USD) and market share for each manufacturer/player; the top players are as follows :

Sony CorporationSAMSUNGPanasonicOlympusNikonLeica SL

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The Global Mirrorless Cameras Market report has Forecasted Compound Annual rate of growth (CAGR) differently price for explicit amount, which will facilitate user to require decision supported futuristic chart. Report additionally includes key players in world Mirrorless Cameras market. The Mirrorless Cameras market size is estimated in terms of revenue (US$) and production volume during this report.

The study world Mirrorless Cameras Industry Research Report 2017 may be a elaborate report scrutinising statistical knowledge concerning the worldwide market. moreover, the factors on that the companies contend within the market are evaluated within the report. The report offers an in depth outline of the key segments at intervals the market. Analysis additionally covers upstream raw materials, equipment, downstream cli ent survey, selling channels, industry development trend and proposals.

The Mirrorless Cameras report offers a close summary of the key segments within the market. The quickest & slowest growing market segments are lined during this report. This analysis report covers the expansion prospects of the worldwide market based on end-users. It outlines the market shares of key regions in prime countries, it also includes analysis of the leading vendors during this market.

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In the end, the report includes Mirrorless Cameras new project SWOT analysis, investment practicableness analysis, investment come analysis, and development trend analysis. The key rising opportunities of the fastest growing international Mirrorless Cameras market segments are coated throughout this report. This report additionally presents product specification, producing method, and products cost structure. Production is separated by regions, technology and applications.

Source: Global Mirrorless Cameras Market 2017 Top Players: SAMSUNG Olympus, Fujifilm, Nikon

Nikon Mirrorless To Feature 45MP Sensor, New Mount?

Apparently that new Nikon Mirrorless camera may be really professional oriented

As you have heard, unless you live under a rock, Nikon is working on their professional mirrorless camera system(s) and while nothing is official yet – reports are still getting out here and there giving us tidbits of information about these upcoming mirrorless cameras. The latest report including some major new information about the Nikon mirrorless project.

According to this latest report, coming out of The New Camera, Nikon will launch both FX (full frame) and DX (Crop) mirrorless cameras aimed at professional photographers. These cameras are expected to hit the market in 2018, but as of yet, when the official announcement comes is up in the air. But again, this is not totally new information, what is new is the revelation that the FX mirrorless camera will feature the same 45MP sensor as the D850, while the DX mirrorless camera will feature the same 21MP sensor as the D500.

As well, The New Camera report says that the new cameras will have a new, mirrorless specific mount. This is probably for the best, but will no doubt dash the hopes of many Nikon photographers hoping that their Nikon F Mount glass would be compatible. However, the report does also say that there will be an F Mount adapter. But if all current adapters tell us anything, AF performance will likely suffer from F Mount lenses on these new Mirrorless bodies.

Finally, as you could assume given a new mount, there will also be several new lenses announced for this new mirrorless system. We don't know how many lenses at this point, but one would assume that 3-5 lenses at launch would be an ideal number (several primes and a zoom or two).  The report closes out by saying that currently Nikon's team is putting a lot of effort into optimizing these cameras for power consumption, lag, and refresh rate.

As always with these reports prior to an official announcement, don't go getting too excited or selling off all your gear. Nothing is official until its official, but these reports are looking rather promising if you ask us!

Source: Nikon Mirrorless To Feature 45MP Sensor, New Mount?

Fujifilm X-E3 mirrorless camera launched, price starts at Rs 70,999

Fujifilm India on Wednesday launched a new premium mirrorless digital camera, called the X-E3. The camera will be available in black and silver colour options, with a starting price of Rs 70,999 (for the body only).

The "X-E3" with "23mm F2" kit is priced at Rs 89,999 and "18-55" kit is at Rs 1,02,999.

The Japanese imaging technology pioneer aims to capture the top spot in the premium mirrorless camera market by 2019.

"The X series was first introduced in March 2011 and is now the most widely accepted mirrorless camera among photographers. In India too, we see much potential in the mirrorless camera segment," said Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt Ltd, in a statement.

"FUJIFILM 'X-E3' has been refined to maximise functional performance. Our endeavour will be to delight our customers by launching new X-series line-up in the coming years," Nishiyama added.

"X-E3" features 24.3MP "APS-C sized X-Trans CMOS III" sensor and X-processor pro-image processing engine.

The device has large phase detection auto focus (AF) area and an updated algorithm to deliver fastest AF speed of 0.06 sec.

"X-E3" offers 5.0 fps live-view shooting, a quick start-up time of 0.4 seconds, a shutter time lag of 0.050 seconds and a shooting interval of 0.25 seconds.

The camera is able to track moving subjects twice as fast as previous models, the company claimed. The top plate of the camera features two dials: one for shutter speed and the other for exposure compensation.

In terms of connectivity, "X-E3" comes with Bluetooth feature to facilitate easy transfer of pictures.

Source: Fujifilm X-E3 mirrorless camera launched, price starts at Rs 70,999

Ditch auto camera settings, embrace natural light and NEVER 'over edit': Fashion writer and photographer, 28, reveals the secrets behind her stunning images

An Australian photographer spoke about the trick to creating stunning imagery

Tahlia Aubusson says there are bad habits amateur photographers fall into

The mother-of-one warns against iPhone cameras and to stay away from editing

Her gorgeous photography is the product of natural lighting and a good camera

By April Glover For Daily Mail Australia

Published: 01:30 EDT, 11 October 2017 | Updated: 01:38 EDT, 11 October 2017

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In the age of social media, everyone with an iPhone and an Instagram account fancies themselves to be a photographer.

However, creating flawless, award-winning shots takes a little more than a 12-megapixel camera on a smartphone.

Australian photographer and fashion writer, Tahlia Aubusson, 28, explains real photography takes time, money and carefully honed skills - and warns there are a few bad habits that amateurs can be lured into.

Tahlia revealed her secrets to taking the perfect snap in her blog Housewife Style, and the mother-of-one says it's all about the lighting.

Photographer Tahlia Aubusson (pictured) says stunning imagery can be achieved with a few simple tricks

The Australian photographer says natural lighting in the early morning or late afternoon is the perfect backdrop for a photo

EMBRACE NATURAL LIGHTING

According to Tahlia, natural light beats any other artificial lighting or brightening tools at your disposal.

The photographer says the 'beautiful glow' and 'dust sprinkles' one often sees in stunning imagery is the result of embracing natural light. 

'Using natural lighting is everything, its the kind of style I love as most people are drawn to beautiful, natural, bright photos,' Tahlia wrote on her blog.

'For outside, mornings and afternoons are perfect, the middle of the day is always to hard as the sun is too harsh right above you.' 

'Using natural lighting is everything, its the kind of style I love as most people are drawn to beautiful, natural, bright photos,' Tahlia wrote

According to Tahlia, natural light beats any other artificial lighting or brightening tools at your disposal

GET A DSLR CAMERA

A good quality DSLR camera should be the bread and butter of an aspiring professional photographer.

Many amateurs rely on their iPhone camera to take a beautiful snap and, while it does the job some of the time, it cannot capture true beauty like an expensive digital single-lens one can.

'Pretty much all lifestyle and fashion bloggers use a professional DSLR camera or a good quality mirrorless camera such as the Olympus pen which is loved for travel bloggers as it's light, compact and takes great photos,' Tahlia suggests.  

'I believe you get what you pay for however you don't need to spend thousands.' 

Tahlia also suggests investing in a good quality DSLR camera for taking beautiful pictures

'I believe you get what you pay for however you don't need to spend thousands,' Tahlia (pictured with her daughter Ambria) said

NEVER USE FLASH

The hallmark of a good photographer is being able to snap images that look exactly as our eyes would see in real life - and sometimes even better.

Tahlia warns against using flash when taking a camera, especially when trying to utilise natural light to its full potential.

'Never use a flash, it changes the look of photos and just isn't nice in my opinion,' she said.

A good quality DSLR camera should be the bread and butter of an aspiring professional photographer

DON'T OVER EDIT

Another faux pas committed by photographers who share their ima ges online is getting into the habit of over editing.

A lot of smartphone apps, if used in the right way, can be a fantastic tool for tweaking already stunning photos. But Tahlia says there is a line which is often crossed.

'Sometimes I see images that have been so over edited that you can't even see the person's facial features because they have smoothed the c**p out of it, added fake edited make up and it doesn't look clear or appealing,' she said.

According to Tahlia, the right camera will eliminate any temptations to butcher a picture with over editing as the photos will be flawless right after pressing the shutter button.

Tahlia warns against using flash when taking a camera, especially when trying to utilise natural light to its full potential

According to Tahlia, a the right camera will eliminate any temptatio ns to butcher a picture with over editing as the photos will be flawless right after pressing the shutter button

FIND THE RIGHT BACKDROP

Sometimes the only thing you need to create stunning imagery is the right backdrop.

Tahlia says scouting for locations is part of the job and photographers will learn to develop an eye for what will work and what won't.

'Go for a drive and find pretty leafy areas, beautiful gardens, interesting walls or backdrops anything that's visually appealing,' she said. 

'If you are at home with babies and don't have a perfectly styled room then create a pretty area just for photography! When my daughter was a baby I would buy cheap fabrics to use as backdrops they always looked beautiful.' 

Tahlia also says scouting for locations is part of the job and photographers will learn to develop an eye for what works and what doesn't

CREATE A SIGNATURE STYLE 

After learning the ropes and discovered what works, most photographers settle into a particular style or aesthetic.

This can take a lot of practice and patience, but Tahlia says you will reap the rewards of it later down the track. 

'Have creativity and a signature style, you need to have a passion for creating visually beautiful images and a style/theme that suits you that you can stick to,' she adds.

Source: Ditch auto camera settings, embrace natural light and NEVER 'over edit': Fashion writer and photographer, 28, reveals the secrets behind her stunning images