MANILA, Philippines - Fujifilm Philippines unveiled its latest offerings, including the X-A3 mirrorless camera and instax Share SP-2, at the Fujifilm Lifestyle Photofest held on Sept. 24 at the TriNoma Mall in Quezon City.
Fujifilm brand ambassador Bea Alonzo led the celebrity guests who attended the grand launch-cum-consumer event with Fujifilm Philippines division head Takuya Maeda and Fujifilm Philippines president Tomoyuki Fukura.
Bea recently renewed her contract with Fujifilm, choosing to continue her partnership with the brand after the success of the Bea Beautiful campaign, which targeted dynamic, go-getting consumers.
"The X Series cameras are lightweight and easy to use. I like the camera very much since it's essential for parties and travels, especially at this time of the year when Christmas is fast-approaching," said Bea.
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Some of the most sought-after social media influencers happen to be Fujifilm users as well. Alexa Ilacad, Louise delos Reyes, Andi Eigenmann, Lharby Policarpio, Kiana Valenciano; singers Rico Blanco and Reese Lansangan; models Kaila Estrada, Hannah Sison, Janeena Chan, Kim Cruz, Mari Jasmine, Lexi Mendiola and Katarina Rodriguez; and bloggers/online influencers David Guison, Ave Averilla, Tia Lacson, Camie Juan, Arisse de Santos, Yuki Tansengco, Marian Lim, Reika Oba, Monina Nuguid, Erika Rabara, Shaira Habon and Dani Barretto are just some of the names in the long list of personalities using Fujifilm products.
One of the key reasons why Fujifilm is a top camera choice among influencers and celebrities like Bea and her fellow endorser James Reid is because of its innovative products designed to meet the needs of the young and dynamic market.
Keeping the selfie-loving generation in mind, the new X-A3 mirrorless camera offers outstanding image quality with the Fujifilm's proprietary color reproduction technology. The X-A3 has an LCD screen that's not blocked by the camera when tilted by 180 degrees. One of the best features of the X-A3 is its wireless communications functionality, which enables remote shooting from smartphones and tablets. Users can transfer photos immediately from their camera to their favorite social media platform.
Aside from its mirrorless cameras, Fujifilm also introduced the new instax Share SP-2. The small, compact printer allows users to produce instax prints using images sent wirelessly from a smartphone. Users can also edit images and choose different templates and filters before print.
The "Custom Filter" adjusts the brightness, contrast and saturation of the image, while the "Collage Template" is a fun way to combine two to four images and print them out on a single film sheet.
Fujifilm Lifestyle Photofest was made more exciting with booths and side activities from Tripkada, Sample Room, Kashieca and Zalora.
Also seen at the launch were Thea Tolentino and former Kamikazee lead vocalist Jay Contreras. Cera Hernandez hosted the event.
Source: Bea leads celebrity guests at Fujifilm photofest
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