The Latest Canon Full Frame Mirrorless Rumor

I've gone on and on about Canon's need to enter the full frame mirrorless market. While some of its more recent mirrorless cameras are intriguing, we aren't going to take Canon seriously until it comes out with a camera that can actually go head-to-head with the Sony A7 line.

While there has been nothing serious in the way of leaks and rumors, we'll take what we can get at this point. Canon Rumor's latest unsubstantiated rumor essentially teases us with the kind of Canon mirrorless camera we have been asking for.

Key features and talking points for the rumored camera are as follows:

The goal is to announce a full frame mirrorless camera for Photokina 2018 which takes place in September of that year.

EF mount will be native

New exclusive image sensor for the camera.

New sensor technology required for the EF mount in a mirrorless application

There will be no new "dedicated" lenses, but mirrorless will be "considered in all future EF lens design"

4K video is considered a necessary feature in all full frame cameras going forward

One full frame mirrorless camera body to start

There is testing at Canon of a more hybrid approach between DSLRs and Mirrorless cameras. What that looks like we don't know.

Photokina 2018 is a long ways off and Sony is likely going to be on the third generation of A7 models by then. Will Canon deliver something to test Sony or will Canon continue its conservative approach to the market?

Source: The Latest Canon Full Frame Mirrorless Rumor