After being introduced at the Photokina 2016 trade fair in Cologne, Germany, in September, the Fujifilm GFX 50S reportedly will make its way to the Indonesian market, although the exact date has yet to be announced.
"[GFX 50S] has currently not been launched in Indonesia; perhaps in February next year," Fujifilm Indonesia general manager of sales and marketing Johanes J. Rampi said as quoted by kompas.com in Jakarta on Wednesday.
Targeted at professional photographers who take commercial, landscape and other high-resolution and detailed photographs, the medium format mirrorless camera boasts a 51.4 megapixel 43.8 x 32.9mm CMOS sensor and a X-Processor Pro image processor.
(Read also: Leica introduces new mirrorless camera)
"We don't have the exact numbers of the medium format camera market in Indonesia, but with this product, we want to change the mindset of photographers; that our medium format camera is as good as the high-end brands like Hasselblad," said Fujifilm Indonesia president director Masatsugu Naito.
The recent increase in prices of full-frame cameras has provided an opportunity for companies like Fujifilm to market medium format cameras.
"I think photographers of the high-end segment will be interested in trying medium format cameras. This is the opportunity that we want to tap into," said Johanes.
The Tokyo-based company has also introduced new lenses specially designed for the GFX 50S, including zoom, macro, wide and telephoto lenses. (fmn/kes)
Source: Fujifilm medium format mirrorless camera GFX 50S to enter Indonesia
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