"When the time is right" Canon will enter the Make in India campaign

In India and probably the world "images" has always been the buzzword for companies like Canon. They have been constantly innovating and bringing new features to their DSLR's, and Point & Shoot cameras. We recently caught up with Mr Andrew Koh, Vice President of Consumer Imaging and Information Center, Canon India, who gave us some good insights of how Canon India's imaging business is doing and where is the company headed. Here is what he had to say:

What are the camera business plans in anvil for 2016?

Canon has harnessed imaging know how to develop new and versatile camera models with advanced features and remarkable quality. With the launch of our new cameras in the market in 2016, we see huge potential from our newly launched models like our entry level camera EOS 1300D, our mid level camera EOS 80D and also our mirrorless offerings which give consumers the power of an EOS Camera in a simplified form.

Apart from this, we have recently launched our flagship model EOS-1DX Mark II which is a high end professional camera. This model has blazingly fast features that boast of a 4K video recording @ 60 fps, dual DIGIC 6+ processor and 14 frames per second.

Doing what we do best, Canon reckons to bring digital imaging as a realm for the Indian digital culture. This year we are looking to achieve a double-digit growth in the camera business and aim to reach 50% market share in DSLR by end of 2016.

Is Canon also planning to invest in India with the Make in India platform? If yes, what is the amount (approx.)?

It would be the head office who would be deciding on this but we need to consider lot many possibilities. There are a lot of factors to consider, such as the infrastructure that can be offered in the countries. When the time is right we will make the announcement but at the moment there is nothing to say.

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Smartphones are a major competition to Canon digital cameras, how is the company planning to tackle that?

With smartphones, the number of clicks has increased manifolds. We are happy till the time there is enough clicking happening. Whenever, the young aspiring clickers turn to quality imaging, they will certainly look at either a compact camera or a DSLR.

There are people in India who have never owned a mobile phone but they buy a smart phone. Likewise for camera technology, there are people who have never used a film camera but straightaway opt for a DSLR camera. This is because they are interested in taking better photos which cannot be captured with a smart-phone camera. Canon has always been the pioneers in manufacturing the best Digital SLR cameras, which newer customers have loved across generations.

To take our products closer to our customers we have launched a new campaign - "Get ready with EOS 1300D" targeted to multifarious set of buyers who are explorers, p hotography enthusiasts, first time buyers and fence sitters who are considering to buy their first DSLR. Canon has also launched the EOS Academy wherein a panel of photography experts conducts free and paid workshops and seminars on various aspects of photography. To further promote the spirit of photography Canon is conducting workshops in schools to encourage photography.

Any new camera innovation you would like to talk about, which we might see in the near future from Canon?

Technology is something that is evolving on daily basis. New camera technology is making it an exciting time for amateurs as well as professional photographers. At Canon we're firm believers in breaking new technology to the market. And this is a philosophy that we bring to our products as well. We lead the world with our innovative products that realize high-quality images using groundbreaking technologies such as proprietary lenses, CMOS sensors and image processors.

This ensures perfect harmony in the working of these components together and we call this the 'Canon Digital Trinity'. There are several areas in which we can expect some new trends in camera technology. For instance, improvements in sensor and lens design, which means DSLR camera sensors, will feature increasingly higher resolution. A good example is our EOS 5DS and EOS 5DSR that has 50.6 megapixel full frame sensors making them the highest resolution full frame DSLR cameras in the world. Apart from this we will see photographic devices evolve in terms of features and usability, as well as an expansion in features. A good example is 4K video recording which earlier was the singular domain of our high end cinema EOS range of cameras but with the EOS-1DX Mark II launch, it has percolated down to our DSLR cameras as well. Live View focusing technology for DSLR camera models will also improve, and we will see more and more cameras featuring touch screen LCDs for easy user interface.
Source: "When the time is right" Canon will enter the Make in India campaign