Canon today announced the new Canon EOS M10, a new entry-level mirrorless camera that will be sold alongside the more advanced M3, which made its US debut this month.The M10 is designed for the social media generation, Canon says, as it shoots "sharp images that are sure to draw 'Likes'."
It has a compact design and a new retractable EF-M 15-45mm f/3.5-6.3 IS STM kit lens that helps its portability. The lens is able to shorten and lock into a compact size when it's not being used.
Canon notes that the camera is perfect for shooting "selfie moments." The 3-inch, 1.04M-dot touchscreen LCD on the back of the camera tilts up 180-degrees, facing forward so that you can frame yourself in shots.
Inside the camera is an 18-megapixel APS-C CMOS sensor that has an ISO range of 100-12800 (expandable to 25600). The sensor is accompanied by a DIGIC 6 image processor and a Hybrid CMOS AF II that provides rapid autofocus and continuous shooting of up to 4.6 shots per second.
Other specs and features in the camera include Creative Assist mode for adjusting settings and effects, Self Portrait mode, 1080p video recording at 24fps and 30fps, a built-in retractable flash, and Wi-Fi/NFC wireless connectivity.
Here's a short promo video introducing the new M10:
The Canon EOS M10 will be available in black or white starting in November 2015 with the 15-45mm kit lens for $600. There will also be a gray version sold through Canon's online store, in case you're interested. The lens itself will also be available separately for $300.
Source: Canon M10: A New Entry-Level Mirrorless Camera
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