The leading Japanese camera and medical equipment maker said Monday that it will lead the entry-level mirrorless camera market here with the OM-D E-M10 Mark II, targeting those who seek a high-end camera for everyday use.
"The E-M10 Mark II is the most compact camera in our OM-D lineups, equipped with our own 5-axis image stabilization technology," Fukuda Kazutaka, general manager at Olympus Korea's imaging division, said at a press conference at the Westin Chosun Hotel in central Seoul, Monday. "Given that entry-level users need the function most, we decided to adopt it in the latest model."
The company said the new flagship camera comes with a 236-megapixel digital view finder.
"We have adopted the organic light-emitting diode (OLED) view finder for the new model, which is the most striking feature compared with the previous mod el," he said. Users will be less restricted by environments with the high-resolution OLED view finder, he added.
He said AF Targeting Pad is another outstanding feature of the latest model.
"By simply touching the camera's back screen with your fingers, you can select the areas for the auto-focusing," he said.
Olympus-only application, called OLYMPUS Image Share, connects the camera to Wi-Fi networks.
The company also revealed improved performance for the continuous shooting capability of 8.5 frames per second. The previous model could snap six frames per second.
"With our state-of-the-art optical techniques, we have been leading the camera industry since we were founded in 1919," said Olympus Korea CEO Naoki Okada.
The OM-D E-M10 Mark II, which comes with two colors ― black and silver, are priced at 999,000 won ($843) in Korea.
Source: Olympus launches new mirrorless camera
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